D&AD
I was selected as one of the pioneering participants for D&AD's New Blood Shift program in New York, running from June to September 2017. This unique initiative offered an immersive night school experience aimed at individuals with unconventional backgrounds who were eager to explore the creative advertising industry. Throughout the program, I engaged in intensive sessions designed to provide a comprehensive understanding of the creative advertising landscape.
Each week, we were privileged to attend lectures hosted by esteemed agencies across New York City, including AKQA, R/GA, VICE, Widen Kennedy, Jones Knowles Ritchie, and J Walter Thompson. These sessions were facilitated by industry professionals who shared invaluable insights and expertise, enriching our understanding of the field.
Participating in the inaugural cohort of the program was a distinct honor, allowing me to not only broaden my knowledge but also contribute to the mission of diversifying and amplifying exposure within the creative advertising industry. The program culminated in a showcase event held at the Square Space headquarters in New York City, where I had the opportunity to demonstrate my creativity alongside fellow participants, marking the conclusion of an enriching and inspiring journey.
Briefs
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Save More
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Buffaweiser
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Mama Says
Save More
"Save More" is not just an ice cream sanitation truck; it's a visionary initiative dedicated to inspiring the youth of New York City to embrace recycling and sustainability. With a mission to reduce landfill waste and combat the city's rat infestation problem, Save More delivers more than just frozen treats; it brings education, empowerment, and environmental consciousness to the streets.
At the heart of Save More is a commitment to instilling a sense of responsibility in the next generation. Through engaging educational programs and interactive experiences onboard the truck, NYC youth learn about the importance of recycling and the tangible impact it has on their community and the environment.
But Save More goes beyond mere education; it's a catalyst for change. By encouraging recycling and providing incentives for doing so, such as discounts on ice cream treats for those who bring recyclable materials, Save More transforms everyday actions into meaningful contributions toward a cleaner, greener city.
With its vibrant branding, energetic team, and innovative approach, Save More is not just a sanitation truck—it's a movement. It's a symbol of hope, showing that small actions can lead to big changes, and that by working together, we can create a brighter, more sustainable future for all. Join Save More today and be part of the solution. Together, let's save more, one scoop at a time.
Client
NY Dept of Sanitation
Year
2017
Task: Come up with an initiative to encourage NYC to reduce the amount of trash they produce.
Buffaweiser Wings & Sauce
"Buffaweiser" is an exciting collaboration between Budweiser beer and Buffalo Wild Wings, offering a unique menu item featuring Budweiser beer-battered wings paired with a delectable beer-infused buffalo sauce. It's the perfect blend of two iconic flavors, creating a mouthwatering experience for wing enthusiasts and beer lovers alike.
Client
Budweiser
Year
2017
Task: Innovate a new product for Budweiser and Buffalo Wild Wings.
Mama Say’s
"Mama Says" is more than just an essentials brand; it's a guiding voice for college students navigating the whirlwind of campus life. With a focus on grooming and hygiene, Mama Says is here to remind students of the importance of self-care amidst the chaos of college.
From shower caddies filled with luxurious body washes and shampoos to compact grooming kits perfect for small dorm spaces, Mama Says offers everything a college student needs to stay fresh and put their best foot forward, both in the classroom and beyond.
But Mama Says is more than just products; it's a philosophy. It's a gentle nudge from home, urging students to prioritize their well-being even in the midst of their academic pursuits. With Mama Says, students can feel confident and empowered, knowing they have the support they need to thrive during their college journey.
So listen up, because Mama Says it's time to prioritize self-care. Let Mama Says be your guide as you embark on this exciting chapter of your life.
Client
N/A
Year
2017
"Mama Says" is a student-inspired brand offering products designed to nurture homesick college students, providing comfort and support during their journey away from home.
